LUV AJ — brand identity + web, social, motion graphics, investor pitch decks, app store preview screens
Client: LUV AJ
Industry: Jewelry
Role: Contract Graphic Designer
Scope: Social Media Design, Reels, Paid Ads
Deliverables: Organic social posts, motion reels, paid ad creative, campaign assets
Year: 2026
Problem
Creating creative that could work across static posts, motion reels, and ads while staying aligned with the brand and flexible enough for different launches, campaigns, and day-to-day content needs.
Goals
Design content that felt elevated, engaging, and recognizable while helping the brand show up clearly across posts, reels, and paid ads
BIJOUX SPORT — Reels and static posts
Bijoux Sport was a social content series that brought a sporty edge to the LUV AJ brand. The work focused on blending athletic references with polished, fashion-forward visuals that felt cohesive, elevated, and built for social.
MIDNIGHT MESA DROP — Reels and static posts
For LUV AJ’s Midnight Mesa drop, I designed reels and static social assets that brought the collection to life through a bold, elevated visual rollout. The work focused on translating the drop’s western-inspired mood into content that felt cohesive, polished, and built to stand out across social.
MIDNIGHT MESSA — Photocopy style entire collection
LUV AJ — Fine drop
Dibbs.io was a blockchain-powered fractional collectibles marketplace at the time of this work. The marketplace later shut down, and parts of the Dibbs business were acquired by Bastion.
