Client: Bahamii
Industry: Food & Beverage
Role: Founding Designer
Scope: Brand Identity, Packaging, Social-First Creative
Deliverables: Logo Suite, Brand Guidelines, Packaging System, Flavor Architecture, Social Templates
Years: 2021–2023
Goals
Build a recognizable identity that feels premium and modern, not like a generic “health snack” brand.
Create a clear packaging hierarchy for quick shelf readability.
Design a scalable system for future SKUs and marketing content.
Develop brand guidelines to maintain consistency as the company grows.
Problem
Bahamii was a new product entering a crowded snack category without an established visual identity or packaging system.
The brand needed to stand out on shelf, communicate product benefits quickly, and establish a repeatable design system that could scale across flavors and marketing channels.
Packaging Structure
The Bahamii packaging system was developed across multiple formats, including box dielines and flow wraps.
This phase focused on translating the identity into physical packaging, with careful attention to hierarchy, spacing, and consistency across different package types.
Box Dielines
The box formats were designed to support clear panel hierarchy and a clean presentation of the brand across front, side, and back surfaces.
Flow Wraps
The flow wraps required a more continuous graphic approach, with the branding adapted to a format shaped by seal lines, compression, and horizontal movement across the package.
Farmer’s Market / Event Pop Up Tent
To extend the Bahamii brand beyond packaging, I designed a pop-up tent system for farmer’s markets and live events.
The goal was to translate the identity into a large-format physical presence that felt bold, recognizable, and cohesive in person, while helping the brand stand out clearly in a busy retail setting.
Printed Materials
I designed Bahamii’s printed collateral, including business cards and a date benefits infographic to extend the identity into polished physical touchpoints.
The materials were created to feel clean, cohesive, and immediately recognizable, reinforcing the brand through everyday interactions.
Social-first
To extend the Bahamii brand into social media, I designed a set of social-first assets that adapted the identity for digital, fast scrolling environments.
Where is Bahamii now?
Bahamii is actively in-market, using the identity and packaging system across flavors, social, and retail-facing touchpoints.
The brand has appeared in retail locations including Erewhon, Costco, Bristol Farms, and Gelson’s
