BRILLA LUNA — web design + sell sheets + print materials + marketing materials
Role: Contract graphic & web designer
Services: E-commerce website / social setup / sell sheet / print + marketing materials
Deliverables: Website design + key pages, sell sheet (digital and printable), event materials, social templates (as applicable)
Problem
Brilla Luna needed a cohesive digital and sales-ready presence that could communicate a premium, heritage-driven spirits brand clearly and consistently across channels.
The team needed an e-commerce website that could tell the product story, support purchases, and align with sales materials.
Goals
Create a premium web experience that communicates product + story clearly
Build sales assets that retailers/distributors can scan quickly (sell sheet + specs)
Ensure the identity system stays consistent across print, digital, and events
Set up reusable marketing templates so the brand can keep moving after launch
The Solution
I designed an integrated system across web, sales, and print. anchored by a clean e-commerce experience and supported by sell sheets and collateral that maintain brand consistency in retail conversations and live activations.
Sell Sheet
Created a sell sheet system that organizes product SKUs, key attributes, and visuals into a format built for distributor/retail conversations—scannable, consistent, and easy to update.
Print Collateral (postcard / business card)
Designed supporting print pieces that carry the same brand language with typography, iconography, and spacing.
Real-world brand presence
Extended the system into event materials so the brand reads clearly in the real world.
Where is Brilla Luna now?
Brilla Luna has a cohesive brand across web, sales, and print, built to support retail conversations, customer-facing storytelling, and ongoing marketing.
The system was designed to stay consistent as new materials are added, so the brand can scale without reinventing its foundation.
Brilla luna can be purchased at various in LA on-premise selective locations: Wally’s Wine & sprits, San Vicente Bungalows, and online.
