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LUV AJ | 2023

Luv Aj is a renowned jewelry company with a rich history spanning over 18 years. Known for its exquisite designs, Luv Aj has graced the necks, wrists, and ears of celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner. Their creations can be found in esteemed retailers worldwide, including Revolve, Shop Bop, ASOS, Nordstrom, and many others.

Design Challenge: Create/edit together various Instagram stories, reels, and TikToks for product drops, ads, promotions, etc.

Targeted Audience: Women in their late teens to early thirties. Luv Aj's audience is often characterized by their interest in trendy and fashion-forward accessories. They tend to appreciate the brand's edgy yet feminine aesthetic, which includes a mix of statement pieces and everyday jewelry

The Solution: Create trendy, fashion forward videos that would grab the target audiences attention

Adobe After Effects | Adobe Photoshop

TikTok/Reel Promotional Videos

Marbella Hoops / Monaco Hoops / Flex Chain Bracelet & Necklace / Cherry Huggies

Instagram Promotions

Initial Charm Necklace / Signet Ring